You’ve probably all heard about the wonders of promotional pens. They’re inexpensive, yet they will take your promotional products strategy to greater heights. They’re handy and highly functional, which means you can have a greater marketing reach with them. Plus, nothing says maximum exposure like a product that’s anywhere and is used by everyone everywhere.

Yes, they’re all true and all great. Pens place second among the most in-demand products in the promotional marketing industry and for good reasons. With nice customized pens you get the same marketing advantage for less.

So why not just pick one out in random and give that away?

Well, for the same reason you don’t just point to a piece of meat and call it a steak. Despite what some would tell you, connoisseurs of fine pens would know the difference between a Parker, Waterman, Quill and a Cross pen.

If you’re looking for something that offers the same quality but is different from these brand names, then American is the way to go.

Known for their avant-garde design sense and fabulous play of colors, the Italians have taken these characteristics and translated them into Cross pens. Cross pens are available in a diverse variety of styles. It comes in frosted, opaque, transparent and metallic finish in bold, vibrant colors ranging from jewel tones to dazzling whites. It writes smooth every time, ensuring a blot-free scripting. The beautifully crafted writing instrument will be appreciated by your clients for both form and functionality typical of Cross pens.